The Power of Persuasion…

Isn’t it strange that companies that make billions of pounds still advertise their products every day? Well it turns out that persuasion can have a huge impact on people…

Today, the children were introduced to the infamous Marks & Spencer advert which used the line ‘This is not just a cake…this is an M&S cake‘ We looked at the weasel (positive) words used in the advertisement in order to persuade people to buy the mouth-watering food.

The children loved coming up with persuasive paragraphs in order to encourage people to buy their chocolate cake. Below are some of the children doing their very best to convince you to go and buy their delicious, chocolatey treat!

WARNING- these videos may lead to drooling, a hankering for cake and daydreaming.